Majors

Publisher:管理员Date:2018-11-29Views:12


1. Journalism Major

Educational Objectives: This major cultivates the high-quality and application-oriented talents who adapt to the social needs of all-round development of morality, intelligence, physique and aesthetics, and master the basic theories, knowledge and skills of news communication systematically, and has good humanistic quality, innovative spirit and great practical ability, with media business skills.

Core Curriculum: Introduction to Communication, Introduction to Journalism, Introduction to New Media, News Interview and Writing, News Editing, News Commentary, Press Photography, Video Shooting and Editing, Press Regulations and Ethics, TV News Practice, Online News Practice

Major Features: Professional characteristics: The Journalism major implements the Three-Semester System, implements a three-dimensional practical teaching system, opens new media content production and enterprise media operations and other characteristic majors, actively explores the development of new trends in big data news, innovates boldly, and keeps pace with the times.

Employment Orientation: Students can engage in newsgathering and editing in news media, news websites, etc., and be competent in all-media journalists and editorial posts; Students can engage in information collection and content production in new media organizations, and be competent in internet editing and project management positions; Students can engage in propaganda planning and media operation in the media of government departments, public institutions and various enterprises, and be competent in corporate media operations and management positions.

2. Network and New Media

Educational Objectives: This major cultivates the high-quality and application-oriented talents who master the new media technologies and network data analysis.

Core Curriculum: Collection and Analysis of Network Data, New Media Content Writing, Theory and Practice of Digital Marketing Communication, Micro Video Design and Production, Mobile Internet Technology, Social Survey Methods, Public Opinion and Data Analysis, etc.

Major Features: In line with the trend of change in media environment, this major cultivates students’ ability based on big data collection and analysis to product new media content, operate new media and analyze network public opinion data.

Employment Orientation: Engage in relevant work in new media centers, public opinion analysis and management agencies of various information media platforms, enterprises and public institutions.

3. Advertising Major

Educational Objectives: Cultivate specialized application-oriented talents who have the theoretical basics of advertising and digital marketing communication and master the basic skills of digital marketing communication.   

Core Curriculum: Introduction to Communication, Marketing, Advertising Planning, Originality and Expression of Advertising, Writing of Advertising Copy, Digital Marketing Communication Practice, UI Design, Search Engine Marketing.

Major Features: We focus on the cultivation of innovative spirit and practical ability for students. Under the background of digital technology and media integration, students are required to have solid basic theories and knowledge of advertising, and master the basic skills of advertising communication and marketing planning, and can engage in research, planning and creativity, and activities related to digital marketing and brand communication in the media field.

Employment Orientation: Engage in creativity and performance, planning and operations related to advertising and digital marketing in the online media, enterprises, public institutions, digital marketing companies, cultural and creative industries departments and related institutions.

4. Law Major

Real Estate Law Practice

Educational Objectives: Cultivate professionals who have basic legal concepts, form basic legal professional ethics, and master basic knowledge of law systematically, especially the knowledge on real estate law practice.

Core Curriculum: Nomology, Chinese Legal History, Constitutional Law, Administrative Law, Administrative Litigation Law, Civil Law, Corporation and Enterprise Law, Intellectual Property Law, Economic Law, Civil Procedure Law, Criminal Law, Criminal Procedure Law, International Law, International Private Law, International Economic Law, Land Management Law practice, Construction Engineering Law practice, Real Estate Transactions and Tax and Fee Law Practice, Property Management Law Practice.  

Employment Orientation: Engage in legal work in real estate enterprises, law firms, legal service offices, people's courts, people's procuratorates, public security organs and other units.

Network Law Practice

Educational Objectives: Cultivate professionals who have basic legal concepts, form basic legal professional ethics, and master basic knowledge of law systematically, especially the knowledge of online law practice.

Core Curriculum: Nomology, Chinese Legal History, Constitutional Law, Administrative Law, Administrative Litigation Law, Civil Law, Corporation and Enterprise Law, Intellectual Property Law, Economic Law, Civil Procedure Law, Criminal Law, Criminal Procedure Law, International Law, International Private Law, International Economic Law, Law Practice ofReputation Infringement in Cyberspace, Journalism Principles, Introduction to New Media, Network Legal Cases, etc.

Employment Orientation: Engage in legal work in all kinds of network enterprises, law firms, legal service offices, people's courts, people's procuratorates, public security organs and other units.

Medical Law Practice

Educational Objectives: Cultivate professionals who have basic legal concepts, form basic legal professional ethics, master basic knowledge of law systematically, especially the knowledge of law practice in medical and health fields, and can engage in legal work in judicial authorities, health management departments, medical institutions and law firms.

Core Curriculum: Nomology, Chinese Legal History, Constitutional Law, Criminal Law, Criminal Procedure Law, Administrative Law, Administrative Litigation Law, Civil Law, Civil Procedure Law, Corporation and Enterprise Law, Intellectual Property Law, Economic Law, International Law, International Private Law, International Economic Law, Medical Law, Health Law and Medical and Health Law Practice.

Employment Orientation: Engage in legal work in health management departments, medical institutions, law firms, legal service offices, people's courts, people's procuratorates, public security organs and other units.